Clarifying what your organisation fundamentally is, to strengthen commitment and strategic coherence.
Amid fast transformations — digital, societal, ecological — many organisations struggle to express a distinctive vision, a mission that mobilises and values that genuinely operate. This format helps clarify those fundamentals and connect them to the strategy, to create a narrative that is coherent, engaging and distinctive.
Distinguish vision, mission, purpose and values, and understand the strategic role of each.
Identify what makes the organisation's identity singular (its poles held in creative tension).
Define a purpose that is authentic and mobilising.
Connect vision and mission to long-term strategic objectives.
Translate values into observable behaviours and concrete decisions.
Create narrative alignment to strengthen commitment and performance.
Working definitions and inspiring cases.
Identify the identity poles held in tension (for instance performance and humanity).
Connect vision, mission and values to stakeholders and to the organisation's strategic choices.
Formulation, robustness test and criteria for an authentic purpose.
A tight set of choices, the behaviours that go with them, and rituals of ownership to engage stakeholders inside and out.
Turn vision, mission and purpose into a story that engages, for the performance of the collective.
Anchoring it in governance, communication and management rituals.
Redefine a purpose that mobilises and holds up to scrutiny.
Clarify values and translate them into management behaviours.
Bring mission and vision into line with five-year strategic choices.
Use the identity poles as a source of creative, mobilising energy.
Tell us about your challenges: we adapt the content, the cases and the rituals to your teams and to your constraints on the ground.
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