Working on the value proposition, mapping the competition and designing a business model that reads clearly and stands apart (Business Model Canvas, Value Proposition Design, Blue Ocean).
Many organisations confuse strategy with business model: an inspiring story with no anchor in a clear value proposition or a robust economic model. The result is blurred positioning and unstable trade-offs. This format brings a concrete framework (Business Model Canvas, Value Proposition Design, Blue Ocean) to align strategy, offer and the creation and capture of value.
Clarify the value proposition and connect it to what customers expect.
Choose a competitive positioning that fits (cost, differentiation, focus, hybrid).
Structure the offer with the Business Model Canvas and Value Proposition Design.
Explore new value spaces with the Blue Ocean approach (ERRC grid, value curve).
Connect business model and strategy to build a durable advantage.
Cost, differentiation, niche, hybrids — how to choose, and the risks of each.
From promise to margin: benefits over costs, revenue drivers, cost structure.
Formalising the offer, customer problems, problem/solution fit and the evidence for it.
Key activities, resources, partners, revenue, costs — and whether they hold together.
The value curve and the ERRC grid (Eliminate, Reduce, Raise, Create) to move the cost/value frontier.
Mapping the field, spotting the open spaces and the latent threats.
How the business model transforms the strategy (Apple, Tesla, Airbnb… — read critically).
A strategic narrative that reads clearly inside and outside, with 60–90 day steps.
Align the offer with priority segments through a clarified value proposition.
Redefine the business model with the Canvas and adjust positioning against new entrants.
Explore an untouched competitive space with the Blue Ocean approach.
Turn the strategy into a distinctive narrative for partners and investors.
Tell us about your challenges: we adapt the content, the cases and the rituals to your teams and to your constraints on the ground.
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