Mastering and applying the analytical tools (PESTEL, five forces plus one, value chain, VRIO/VRIN, SWOT…) to assess a company's internal and external environments.
In an unstable environment — economic, digital, societal — reactive decisions come at a price. This course provides a clear framework for analysing the outside and the inside, structuring a robust assessment and formulating recommendations you can act on.
Analyse the external environment (PESTEL, five forces plus one, strategic groups).
Identify distinctive resources, skills and capabilities (RBV, value chain, VRIO/VRIN).
Produce a SWOT synthesis for a complete assessment.
Formulate evidence-based, prioritised strategic recommendations.
Connect the assessment to business model and portfolio choices.
Why assess before acting? Scope and expected deliverables.
Macro factors, weak signals and their impact on your sector.
Industry structures, key success factors and a map of the competitive game.
Resources, distinctive skills and how they link to performance.
Testing how durable your competitive advantages really are.
Assessment, strategic options, scenarios and fact-based priority choices.
Investment trade-offs and trajectories.
Work on participants' real cases, framing the next steps.
Identify distinctive capabilities and adjust positioning against new entrants.
Anticipate a regulatory turn through PESTEL and foresight methods, then translate it into scenario-based threats and opportunities.
Cross VRIO with SWOT to prioritise a 12–24 month strategic plan.
Confront the assessment with emerging business models (platforms, AI, blockchain) and steer the strategy accordingly.
Tell us about your challenges: we adapt the content, the cases and the rituals to your teams and to your constraints on the ground.
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