Strategy

    Business Model Design

    Prototyping, testing and evolving your business model in the age of platforms, AI and new societal expectations — pragmatically and sustainably.

    1–2 days (adjustable)Masterclass • Group workshop • Hybrid format • SeminarExecutives, managers, cross-functional teams

    Why this course?

    Under pressure from new entrants, digital habits and sustainability requirements, long-standing models run out of steam. This course offers a framework for designing, experimenting and iterating so your business model can evolve quickly and measurably.

    Key points

    Clarify the current model
    Improve how value is captured
    Prototype & iterate fast

    Objectives

    Build sustainability (CSR) and digital transformation into your value-architecture models.

    Assess the current model and target the priority areas for innovation.

    Prototype alternatives and confront them with the field quickly.

    Structure an operational roadmap with measurable outcomes.

    Content & sequence

    Rapid assessment of the model

    Map the current Business Model Canvas (customers, value, channels, revenue, costs…), surface tensions & key assumptions, prioritise (impact × feasibility × time).

    Overview of emerging models

    Platforms, subscriptions, freemium, data-driven models, network effects & multi-sided models.

    Circular and service-based cases

    A focus on product-as-a-service and circular economy models (where value is created and sustained).

    Prototyping workshop

    Design 1–2 business model variants, storyboard them from the customer and internal sides, agree shared Go/No-Go criteria.

    Testing & fast validation

    Role-play, gathering evidence (learning over opinions), then deciding: iterate, pivot or stop.

    Roadmap & metrics

    60–90 day plan, resources & risks, KPIs (usage, revenue, costs, risks), scaling up.

    Formats & delivery

    Intensive seminar

    1–2 days
    12–20 people
    Design + prototyping + testing

    Discovery workshop

    ½ day ~ 4h
    8–30 people
    Awareness + short workshop

    Programme / support

    2–8 weeks
    6–12 people
    Learning by doing on a live project

    Example applications

    Reposition the value proposition against a competing platform.

    Build in circularity & sustainability without undermining viability.

    Test a move to subscription with a pilot segment and adoption KPIs.

    Iterate several versions of the canvas ahead of a fundraise.

    Tailor-made course

    Shall we challenge your current model?

    A one-day variant is available, or a tailor-made mix of activities to suit your needs.

    Let’s talk