Prototyping, testing and evolving your business model in the age of platforms, AI and new societal expectations — pragmatically and sustainably.
Under pressure from new entrants, digital habits and sustainability requirements, long-standing models run out of steam. This course offers a framework for designing, experimenting and iterating so your business model can evolve quickly and measurably.
Build sustainability (CSR) and digital transformation into your value-architecture models.
Assess the current model and target the priority areas for innovation.
Prototype alternatives and confront them with the field quickly.
Structure an operational roadmap with measurable outcomes.
Map the current Business Model Canvas (customers, value, channels, revenue, costs…), surface tensions & key assumptions, prioritise (impact × feasibility × time).
Platforms, subscriptions, freemium, data-driven models, network effects & multi-sided models.
A focus on product-as-a-service and circular economy models (where value is created and sustained).
Design 1–2 business model variants, storyboard them from the customer and internal sides, agree shared Go/No-Go criteria.
Role-play, gathering evidence (learning over opinions), then deciding: iterate, pivot or stop.
60–90 day plan, resources & risks, KPIs (usage, revenue, costs, risks), scaling up.
Reposition the value proposition against a competing platform.
Build in circularity & sustainability without undermining viability.
Test a move to subscription with a pilot segment and adoption KPIs.
Iterate several versions of the canvas ahead of a fundraise.
A one-day variant is available, or a tailor-made mix of activities to suit your needs.
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